Maybe you’ve started thinking about getting a landing page creator (or finding a better one if you’re already using one of the many options floating around the market). If you’re a beginner, a landing page creator makes it fast and easy to create all the landing pages you need – no techie skills required. And if you’re a seasoned pro who’s already created dozens of landing pages, then you probably like the idea of creating them faster than ever with just a few clicks of your mouse.
But heads up…
Not all landing page are created equally. There are quite a few of them on the market, but with just a tiny bit of research you can quickly eliminate just about all of them.
So, let’s find out what you should be looking for in a landing-page creator (and then you’ll find out our top recommendation). Ask yourself these questions…
Who Created It?
As mentioned, quite a few landing page creators aren’t all that good. Here’s why: many of these landing page creators were built by web designers.
Sounds like that wouldn’t be a bad thing, right?
Here’s the problem: Web designers know how to create “pretty” landing pages. But a pretty landing page doesn’t always convert into subscribers.
That’s why you need a landing page creator that was built by marketers who understand both the aesthetic and marketing side of the equation when it comes to landing pages. Then you’ll have a page that’s both pretty AND effective
What Features Are Included?
What separates the average landing page builder from the extraordinary builders are the extra features. You don’t want something bloated and complicated by dozens features you’ll never use, nor do you want something barebones.
Instead, you want to look for a builder that has the essential features such as:
- The ability to insert video backgrounds.
- Built-in stats so you can track performance.
- Multi-step optins so you can show people a page or demo first before asking for the optin.
- Attention-getting features such as animated forms.
- Standard features such as the ability to create triggered pop ups.
- Fast page building (it should only take two or three minutes).
- Page cloning so that you can save your own templates and create new pages even faster.
- In short, look for a builder with features that even power users will love, yet it’s easy enough for beginners to use too.
Next…
Is It User Friendly?
The next thing you need to consider is whether the average person can use the landing page builder. Do you need to download and install anything on your own site? Is the builder itself intuitive and “point and click” easy?
If a builder isn’t user-friendly and easy, cross the builder off your list. You shouldn’t need a degree in rocket science to run a page builder.
Do the Pages Look Good?
People do judge your offer by your landing page, so you need to make sure it makes a great impression within seconds. Does the page look polished and professional? Does is reflect well on your offer? Are you able to create a good-looking page even if you don’t know anything about web design?
Pulling It All Together: Our Recommendation
As you can see, there are a lot of factors to consider when you’re choosing a landing-page builder. Once you do your research using the list above, you’ll quickly find the vast majority of builders will get cut from your list.
To save you a lot of time, we’re going to give you our recommendation: PageDyno.
We created this landing-page builder to meet the needs of marketers and small business owners everywhere who need a fast, easy, and user-friendly way to create high-converting pages.
PageDyno includes a lot of great features, including:
A point-and-click interface that makes it easy for anyone to create beautiful, high-converting landing pages – no tech skills required.
Amazon features not found in other builders, such as the ability to create video backgrounds, animated forms, third-party overlays and much more.
Built-in stats to track all your pages.
Free hosting, or host on your own site – your choice.
And much, much more – you get everything you need to build professional landing pages fast!
You don’t even need to take our word for it. Just head on over to PageDyno now to see for yourself:
Be sure to check out the demos on that page, and then imagine having your own landing pages that look like that!
Stay well today and every day!
Gisela Beckermann
