Email marketing is one of the most effective tools available to businesses of all sizes to increase sales and profitability. It has been used for many years and has become increasingly popular as technology advances and the world becomes more connected. Email marketing is an easy and cost-effective way to reach out to potential customers, build relationships with current customers, and generate leads. It also allows you to stay in regular contact with your clients. Inform them about new products, services, anything that might interest your audience, like special sales, new staff, shop hours etc.
When used properly, email marketing can be a great way to make more money for any business. Here’s how to get started:
The first step in any successful email marketing campaign is to create a list of targeted subscribers. This means that you should segment your list into different categories based on factors such as age, gender, location, interests, and so on. This allows you to tailor your emails to best resonate with the people on your list.
The easiest way to find your audience is by using a tool like LeadFinderPro
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2. Craft Engaging Content
The next step is to craft content that engages and resonates with your target audience. You want to write emails that will grab their attention and that will provide value to them. Focus on writing content that is informative, entertaining, and helpful.
Now is the time to send out emails to your leads. Start with 50 to 100 emails per day. Take a look what ANNE, A No Nonsense Emailer can do for you
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3. Offer an Incentive
To encourage people to sign up for your email list, offer some sort of incentive. This can be a discount, a free ebook or report, or something else that will entice people to subscribe. Make sure the incentives are relevant and appealing to your target audience.
4. Utilize Automation
Automation can be a powerful tool when it comes to email marketing. This saves time and effort because you can set up automated emails that are sent out automatically. You can use automation to send out welcome emails, sale reminders, newsletter updates, and other emails that can drive sales and increase conversion rates.
5. Track Results
Tracking results is key to improving the success of your email marketing campaigns. By using a tracking service, you can track clicks, open rates, and other metrics to analyze what is working and what isn’t. This information can be used to continuously improve your campaigns and make them more effective.
6. Test Different Variables
Testing different variables is also important to ensure your emails are successful. Try out different subject lines, offers, images, and other elements to see what works best. The results of these tests will help you craft the perfect email that will get the most clicks and conversions.
By following these steps, you can use email marketing to make more money for any business. It is effective, affordable, and can be used to reach an enormous amount of people. With a few simple steps, you can start optimizing your email marketing campaigns today to maximize your profits.
If you have questions, get in touch
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List Mailers, Safelists, Small Biz to Small Biz Advertising – we’ve all heard of it and wonder if it actually works for entrepreneurs and small businesses.
Well, let me tell you, on the face of it, the model is pretty ludicrous. Seriously. LOL
Well, first of all, let’s back up and define a List Mailer / Safelist.
This marketing concept basically creates a permission based community where members agree to accept emails (or view emails on site) in exchange for the right to send emails to the same audience.
Often times there are both free and paid memberships available.
And, unfortunately, what this often creates is a situation where people with no money are advertising to people with no money.
Kind of a silly model, wouldn’t you say?
Well, here’s the scoop – List Mailers WORK – Yes it’s a numbers game and a lot of good ads and good products/services go a’ begging.
Another problem is that the pricing for list mailers is all out of whack and there is no real incentive for those sending ads to click ads in return.
So, where is the silver lining in this proverbial mailing cloud?
Let’s start with pricing. The general concept for a List Mailer owner is to set a price point, market it to current list mailer users and hope the membership growth and value catches up to the pricing model.
Sure, once a List Mailer has 5,000 paid members and maybe 20,000 free members, it’s well worth a price point of $25/month or $197/year. (typical pricing)
But what happens if the membership never gets there? What about those paid members that took the risk of upgrading before the value was there?
Isn’t this a flawed model? Shouldn’t there be a way to reward the early adopters with better value commensurate with the pricing “Risk”?
Well, I gotta tell ya, I have found something absolutely stupendous –
Yep, Frank Bauer and Clinton Clark have recently launched Mailer.Gold that really solves the List Mailer Value Proposition problem.
Simply put, early adopters get lowest price when the value is lowest, i.e. the lowest membership level.
Pricing started at about $8 and increases at $.01 with each subsequent upgraded membership.
VERY SMART LOGIC ==> as the paid membership increases so does the value (the REAL value in List Mailers is the number of PAID members but that’s the topic for another blog post).
But the kicker is the ROI (Return on Investment) for early adopters – they are getting DIRT Cheap membership as a reward for their early “risk”. Again, smart marketing and relationship building by Mailer.Gold, wouldn’t you say?
But how does Mailer.Gold make sure that the value PAID members are actually viewing the ads being sent so the model doesn’t regress back to “people with no money advertising to people with no money”?
The solution is simple – to send an email a sender must click and view five emails for 10 seconds each. That’s only ONE MINUTE of time!
It’s one of those “give a little to get a lot” scenarios. By spending literally a MINUTE of time a sender is assured that hundreds or even THOUSANDS of valued paid members are viewing ads.
A simple solution creates an elegant result!
The beauty of this model is that it really doesn’t matter when you join and upgrade because you will always be getting fantastic value.
The secret, though, is to join SOONER than later to ride the nearly perpetual wave of increased value and by all means share it with your team.
You’ll be glad you did.
#mailergold #safelists #listbuilding
Questions? Send email to:
Make it a GREAT day and take a look at this new mailer.
Google happens to own one of the best productivity and collaboration tools on the internet. Some of the popular ones include Gmail, Drive, Calendar, Docs, Sheets, and Forms. If you want to start a meeting, you can do so via Google Meet. Need a fast PowerPoint-style presentation? Use Slides.
Remember that you don’t need to subscribe to use these tools. All you need is a Gmail account and you can use the tools for free. If you upgrade to a small monthly fee you get more storage, more email capacities and much more.
Canva is graphic design for the non-designers. Whether it’s social media posts, presentations, posters, cards, CVs, videos, logos, Canva has got you covered. You can use thousands of templates for free, work with text and images, and download your work anytime. I use Canva nearly every day and after using it for free, I upgraded to a low yearly fee, because you get so much more.
If building customer relationships is important, you may want to check out HubSpot’s CRM. This online tool helps you track the sales process by showing you the sales pipeline in a visual dashboard. It also lets you track customers and contacts, monitor their website activity, send bulk emails, and more.
The best thing about the CRM tool is that it’s available in a completely free package.
As a digital entrepreneur, you should know how your clients’ searches relate to your business. With Answer the Public, you can find ideal blog post topics based on language or keywords.
The best thing about it is that it’s real easy to use. Just type a keyword about what your customers may search and wait for the results. It’ll return the most common queries and trending questions.
My friends at Digistore24 send this today and it was a great reminder to share it to my audience.
Questions: Do not hesitate to contact me anytime.
#googleworkspace #canva #hubspot #answerthepublic