If you had a nickel for every time someone told you “the money is in the list,” you wouldn’t even need to build a list because you’d be very rich by now.
But here you are, trying to build that list. Maybe you’re struggling a little to even get started. Or perhaps you’ve got some people on your list, but you’re looking for tips and tricks for growing your list even faster. Or maybe you’re already a master list-builder, but you’re always looking for that edge over your competition.
Whatever your situation, you’re reading the right post. Over the next few minutes you’ll discover proven ways to grow your list faster and easier – including a heads up on a new tool that very few people know about yet. (Spoiler alert: those who do know about it absolutely love it.)
Let’s jump in…
First things first – in order to persuade people to join your mailing list, you need to give them a really good reason to do so. And that means you need to offer an irresistible lead magnet.
Forget about pulling some dusty, crusty report off your hard drive and loading it up. You need to offer something fresh. Something exciting. Something that will grab your prospects’ attention and have them rushing to your subscribe button.
If you don’t know what that is, then you need to do some market research. Take a look at the bestselling info products in your niche – the very stuff your audience is already buying – and create a better version. If people are buying content on the same topic from others, you can bet they’ll be happy to get it from you for free.
Secondly, don’t treat your free-mium as something that’s worth $0. Instead, give it the same care and attention as you would any of your paid products. Get a professional cover created, get a professional layout and design of the interior, and be sure the content itself is engaging and high quality. It should be something that you could easily sell if you wanted to.
Now the next tip…
The next thing you need to do is make sure that the traffic you’re driving to your lead page is targeted traffic – that is, people who really want what you’re offering on your lead page. If not, then you’re going to have some dismal conversions.
One common problem for info product marketers is that they swing too wide with their targeting, thinking that quantity is superior to quality. It doesn’t work that way.
For example, let’s suppose you’re doing a pay per click marketing campaign for a lead magnet on the topic of organic vegetable gardening. If you bid on a broad keywords like “organic gardening,” you may get people who aren’t interested in growing vegetables. Or if you bid on a broad keyword like “vegetable gardening,” then you may get people who aren’t interested in the organic part of the gardening.
Point is, the more narrowly targeted your ad campaign, the higher the quality of traffic. In this example, you might bid on keywords such as “organic vegetable gardening tips.” Even better is if you can find a keyword with commercial intent, which suggests you have a buyer rather than a tire kicker on the other end. E.G., “buy organic vegetable gardening book.”
Okay, so at this point you have an irresistible free-mium to offer your prospects. Now you need to create a compelling lead page that effectively shares the awesomeness of your lead magnet. This means focusing on the benefits of your offer. You need to answer the question that’s rattling around in your prospect’s brain, “What’s in it for me?”
Your lead page doesn’t need to be long. If you go for short-form copy, then a benefit-driven headline, a sentence or two opener, a bulleted list of benefits, and a call to action should do it. Insert your enticing cover graphic and you’re good to go.
However, all of this needs to be compelling. You can’t just slap up a few words about your product and expect people to rush to your subscription button. Your copy needs to get your prospects excited about what you have on tap.
Not sure how to do this? Then this is another component of this process that you’re going to want to outsource. That’s because your lead page can make or break the success of your campaign.
See, writing sales copy isn’t the same as writing a blog post, creating your freemium, or crafting an email to your newsletter list. It requires a special structure and style of writing that hits your audience right in the feels, gets them excited about getting great results from using your product, and consumes them to the point where all they can think about in that moment is getting their hands on your lead magnet as soon as possible. And if you’re not sure how to evoke just the right emotion to move people to your subscription button, then it’s definitely a job for a professional.
While we’re talking about the lead page, let’s look at a related idea…
Here’s something almost no one does: provide a preview of the free infoproduct you’re giving to your prospects in exchange for their email addresses.
Yes, as mentioned above, people write some really compelling copy to persuade people to subscribe. But nothing beats providing a preview of the lead magnet. People can see with their own eyes just how engaging and useful your free-mium is, and they’re going to be eager to join your list to read the rest of your free-mium.
Fortunately, there’s a really easy way to do this – use FlipGuardian. FlipGuardian is a publishing software that creates an engaging reading experience for your prospects with animated page turns, sounds effects and more. This isn’t your Grandpa’s PDF – this is something much better!
The cool thing about this software is that it has a Lead Gate feature. This means you can show a preview of your lead magnet, and then the software seamlessly captures emails and other information onto your list and unlocks the rest of the product for the user.
The best way for me to explain this product is by showing you exactly what it does. Check out this demo:
Now imagine you have a demo like that embedded on your lead page. You’ve got all the compelling copy in place to get people flipping eagerly through your preview. They’re hooked. They’re impressed by what they’re reading. So when they reach the last page of the preview and are asked to join your list to unlock the full product, you can bet they’re going to be typing in their email address as quickly as they can!
Right now, this software platform is fairly new – but those who are using it love it, and they love the way embedding a flipbook in their lead pages is driving up their conversions. You can also embed these previews in other places, such as embedded in blog posts, on thank you pages, on your website’s home page and more. The possibilities are only limited to your imagination!
Now a few parting thoughts…
One of the reasons building a list now is more difficult than it was two decades ago is because there is so much more “noise” in just about every single market. If you’re putting up a freemium to try to get targeted prospects on your list, you’re competing with what feels like everyone and their brother. And you need the equivalent of a bullhorn to get heard above all that market noise.
A compelling lead magnet helps. A kick-ass lead page with mouth-watering sales copy is definitely a must. And embedding a preview of your lead magnet using FlipGuardian’s Flip Player is a new and unusual way to get your prospects to drop everything and give you their full attention.
See for yourself just how well FlipGuardian works by checking out all the demos here:
And then imagine how you’re doing to use this exciting publishing platform to grow your mailing list too!
#flipguardianreview #publishingsoftware #leadgeneration software #marketingtools
Any questions? Send an email: email@example.com
Let’s share with you the two golden rules…
1. Give People What They Want
The #1 way to engage your audience is to give them exactly what they want.
Here are three ways to figure out what they want:
1. Do your market research. Find out what content and solutions are popular in your niche, and then give your subscribers something similar.
2. Ask your subscribers what they want. That’s right, survey them to learn more about what they want and need.
TIP: You can boost conversions by segmenting your audience based on their answers!
3. Track engagement. People don’t exactly lie when taking surveys, but sometimes there is a gulf between what they say they want and what they actually read and buy. So start tracking and testing your emails to see which ones your audience responds to the best.
You set expectations with your audience the second the joined your list.
You confirmed those expectations with the first few emails you sent out. And so your audience figured out what sort of content you send and how often you send it.
Tell you what – if you go against people’s expectations, they’re going to stop clicking. They’re going to stop reading. They may even unsubscribe.
Think about it…
If you go telling people that your list is all about giving them product reviews, and then you don’t send any product reviews… what do you think will happen? Yep, you’re going to have some ticked off subscribers.
It doesn’t matter what type of content you send or how often you send it…as long as you’re giving people exactly what they want and what they expect.
Here’s a hint: be consistent across your platforms. For example, post the same kind of content on your blog as you send to your newsletter list. So when someone reads your blog, they’ll get a good feel as to what your newsletter is like.
Want an easy way to be consistent right from the start? Turn your blog posts into lead magnets. This gives your prospects a highly desirable lead magnet, and it helps set the right kind of expectations.
Best of all, you convert all your blog posts to lead magnets without doing any of the hard work yourself. Instead, just use the Post Gopher WordPress plugin to completely automate the process and build your list.
And do it now while the Early Adopter sale is still going – you can get up to 75% off if you’re quick enough!
Have a wonderful day
#postgopher #bloggingtips #increasesales #conversions #digitalmarketing
Got questions? I am just an email away: firstname.lastname@example.org
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There’s a good chance you’ve been hearing a lot of positive things about Product Dyno. But maybe you have a few questions. Questions such as, what IS Product Dyno, exactly? And does Product Dyno really do what they say it does?
Read on, because this Product Dyno review will answer these questions and many more. Take a look…
Product Dyno is a sales and delivery platform for those who’re selling digital products, such as ebooks, videos, membership sites, apps and similar items. Product Dyno has two key features that are designed to help sellers get their products to market more quickly and securely:
1.It makes it easy for sellers to securely deliver content. That’s because the platform contains dual-layer security to protect your content. This dual layer includes expiring download links and customer log ins. This means that only people who’ve purchased your content can access it, so you don’t have to worry about people sharing your download links on black hat sites.
2.Product Dyno lets sellers manage all their services in one place. Instead of constantly logging in and out of services such as payment processors and autoresponders, Product Dyno brings these services in one convenient place. Once you connect your services within the Product Dyno dashboard, you can use them with any product with just a click of your mouse.
So now that you have a general idea of what Product Dyno does, let’s take a look at the pros and cons…
Product Dyno Pros
So, what’s good about this platform? Why should you use it? Take a look…
Product Dyno is Slim Yet Powerful
If you’ve looked at similar selling platforms, then you know a lot of them are bloatware with big learning curves. Product Dyno is different, because it includes only the features you need, which makes the platform slim yet very powerful. And that means it’s user-friendly with an intuitive interface – so you can get right to work setting up your account and your products.
And here’s something else…
Even though Product Dyno is very intuitive, it still includes plenty of support documentation to get you up and running fast. So, if you need a little extra help with any of the features, there’s a support document or video to help you figure things out fast.
Integrates With Top Services
As mentioned, one of Product Dyno’s key features is that it lets you connect and manage all your services in one convenient place.
Currently, the platform integrates with all the top services, and more are being added every day. Here are the services that currently seamlessly integrate with Product Dyno:
• Active Campaign
• Constant Contact
• Get Response
• Mail Chimp
Don’t see your service on the list? No problem. That’s because you can ask the Product Dyno developers to add your service if it’s not already included, and they’ll be happy to do so.
Secures Your Content
One of the big benefits of using Product Dyno is that it makes it easy to secure your content. What’s more, you can secure your content in multiple ways, including:
1.Securing your content on your own domain. All you have to do is paste a bit of code into your delivery page, the Product Dyno secures it. It’s like putting a padlock on your content!
2.Securing your content in your Amazon S3 account. Product Dyno adds an extra layer of security to this content.
3.Securing your content using Product Dyno’s hosting feature. You don’t even need to host your delivery page if you don’t want to, as Product Dyno will do it for you.
As mentioned, Product Dyno’s dual-layer security includes expiring download links and customer logins. This means you don’t need to worry about hackers guessing the location of your delivery pages, nor do you need to worry about thieves and pirates sharing them.
If you’re selling software (SaaS), Product Dyno also includes a licensing feature to add another layer of security. You can decide how many licenses to allow for each product. If a customer asks for a refund, Product Dyno revokes their access to the app so they can’t keep using it.
Automates Your Business
Another big feature of Product Dyno is that it’s built to automate your business. In fact, the platform integrates with Zapier, which is an automation app that allows you to connect hundreds of other apps and services together. You can then automate common marketing tasks (such as social media marketing), customer service processes, analytics, email and much more.
Developed by Simon Hodgkinson and Jeremy Gislason
If you’ve heard of these two names before, then you know why this is such as advantage. These two professionals have many years of experience building software for marketers, so you can be assured that the platform will continue to evolve and be supported.
So those are some of the best features of Product Dyno. Is there room for improvement? Take a look…
Product Dyno Downsides?
As I see it, Product Dyno is a very strong competitor in this arena. You’ll find very few platforms that include this many features while still remaining extremely easy to use.
Nonetheless, one possible downside is that the platform doesn’t include hosted sales pages. From the platform’s perspective, there really is no reason to, since the platform focuses on delivering secure content (which is why they give you the option to host your delivery pages). However, beginners without websites who are looking for a fully hosted sales solution will need to connect another service to Product Dyno.
A second potential downside is that Product Dyno doesn’t include very many templates for your delivery pages. However, this appears to only be a temporary problem, as they’re likely going to open this part of the platform up to developers to create more templates. So, it may just be a just a matter of time before sellers have a wider variety of templates available.
For now, the templates they do have are very professional and extremely customizable, so they’ll suit most sellers’ purposes. And of course you always have the option of creating and hosting your own delivery pages, as the templates are just a nice touch and a convenience feature for those who’d rather have Product Dyno host their content.
So, what’s the bottom line?
I’ve been working with this platform for a while now, and it’s one of the easiest and most secure ways to bring your digital products to market.
If you’re tired of people stealing your products and even sharing them with others, this is a really easy way to put a lock on your content.
If you’re looking for an easier way to string together all the necessary services needed to bring your product to market, this is an excellent management solution.
If you sell any digital products, from ebooks to membership sites to apps, this is a great way to sell and deliver your products securely. You don’t need any tech knowledge, because it’s all point and click easy to set up and secure the delivery of your products.
#productdyno #pagebuilder #membershipsites #digitalmarketing #onlinemarketing
Email with any questions you may have.