List Mailers, Safelists, Small Biz to Small Biz Advertising – we’ve all heard of it and wonder if it actually works for entrepreneurs and small businesses.
Well, let me tell you, on the face of it, the model is pretty ludicrous. Seriously. LOL
Why?
Well, first of all, let’s back up and define a List Mailer / Safelist.
This marketing concept basically creates a permission based community where members agree to accept emails (or view emails on site) in exchange for the right to send emails to the same audience.
Often times there are both free and paid memberships available.
And, unfortunately, what this often creates is a situation where people with no money are advertising to people with no money.
Kind of a silly model, wouldn’t you say?
Well, here’s the scoop – List Mailers WORK – Yes it’s a numbers game and a lot of good ads and good products/services go a’ begging.
Another problem is that the pricing for list mailers is all out of whack and there is no real incentive for those sending ads to click ads in return.
So, where is the silver lining in this proverbial mailing cloud?
Let’s start with pricing. The general concept for a List Mailer owner is to set a price point, market it to current list mailer users and hope the membership growth and value catches up to the pricing model.
Sure, once a List Mailer has 5,000 paid members and maybe 20,000 free members, it’s well worth a price point of $25/month or $197/year. (typical pricing)
But what happens if the membership never gets there? What about those paid members that took the risk of upgrading before the value was there?
Isn’t this a flawed model? Shouldn’t there be a way to reward the early adopters with better value commensurate with the pricing “Risk”?
Well, I gotta tell ya, I have found something absolutely stupendous –
Yep, Frank Bauer and Clinton Clark have recently launched Mailer.Gold that really solves the List Mailer Value Proposition problem.
Simply put, early adopters get lowest price when the value is lowest, i.e. the lowest membership level.
Pricing started at about $8 and increases at $.01 with each subsequent upgraded membership.
VERY SMART LOGIC ==> as the paid membership increases so does the value (the REAL value in List Mailers is the number of PAID members but that’s the topic for another blog post).
But the kicker is the ROI (Return on Investment) for early adopters – they are getting DIRT Cheap membership as a reward for their early “risk”. Again, smart marketing and relationship building by Mailer.Gold, wouldn’t you say?
But how does Mailer.Gold make sure that the value PAID members are actually viewing the ads being sent so the model doesn’t regress back to “people with no money advertising to people with no money”?
The solution is simple – to send an email a sender must click and view five emails for 10 seconds each. That’s only ONE MINUTE of time!
It’s one of those “give a little to get a lot” scenarios. By spending literally a MINUTE of time a sender is assured that hundreds or even THOUSANDS of valued paid members are viewing ads.
A simple solution creates an elegant result!
The beauty of this model is that it really doesn’t matter when you join and upgrade because you will always be getting fantastic value.
The secret, though, is to join SOONER than later to ride the nearly perpetual wave of increased value and by all means share it with your team.
You’ll be glad you did.
#mailergold #safelists #listbuilding
Questions? Send email to:
gisela@theartegroup.com
Make it a GREAT day and take a look at this new mailer.
Google happens to own one of the best productivity and collaboration tools on the internet. Some of the popular ones include Gmail, Drive, Calendar, Docs, Sheets, and Forms. If you want to start a meeting, you can do so via Google Meet. Need a fast PowerPoint-style presentation? Use Slides.
Remember that you don’t need to subscribe to use these tools. All you need is a Gmail account and you can use the tools for free. If you upgrade to a small monthly fee you get more storage, more email capacities and much more.
Canva is graphic design for the non-designers. Whether it’s social media posts, presentations, posters, cards, CVs, videos, logos, Canva has got you covered. You can use thousands of templates for free, work with text and images, and download your work anytime. I use Canva nearly every day and after using it for free, I upgraded to a low yearly fee, because you get so much more.
If building customer relationships is important, you may want to check out HubSpot’s CRM. This online tool helps you track the sales process by showing you the sales pipeline in a visual dashboard. It also lets you track customers and contacts, monitor their website activity, send bulk emails, and more.
The best thing about the CRM tool is that it’s available in a completely free package.
As a digital entrepreneur, you should know how your clients’ searches relate to your business. With Answer the Public, you can find ideal blog post topics based on language or keywords.
The best thing about it is that it’s real easy to use. Just type a keyword about what your customers may search and wait for the results. It’ll return the most common queries and trending questions.
My friends at Digistore24 send this today and it was a great reminder to share it to my audience.
Questions: Do not hesitate to contact me anytime.
Gisela
#googleworkspace #canva #hubspot #answerthepublic

Did you know that personalized outreach is the simplest way to win new clients & grow your business? Want to stand out from the crowd & get the business with Personalized Outreach?
How about turning every prospect into a client using this hyper-personalization on Facebook, LinkedIn, emails and landing pages? Eager to get 3x more replies, 325% more conversions & more sales from every message you send?
If that sounds good to you,
Of course they do! Personalized messages help customers feel that they are special. Every brand is now trying to include personalization in their marketing strategy because that’s one of the most effective ways to increase customer engagement & customer satisfaction.
But sometimes personalization can be challenging for marketers. It’s not easy to personalize all messages manually. This is where you need a tool that can hyper-personalize all the messages on automation and make them tailor fit for your customers.
Looking for the best hyper-personalization tool for social media outreach of your business?
Well, you might be confused as to which tool can be effective for your business. But don’t worry because in this blog, we’ll draw an in-depth comparison between the two most famous hyper personalization tools: Sellitpics and Hyperise.
Before moving ahead, let’s discuss these tools and how they can help you with the sales outreach of your business.
SellitPics is a hyper-personalization software that creates automated hyper-personalized image messages to help business owners get more sales. The tool also works on getting them more and more clients on various platforms like Facebook, Emails, LinkedIn, and also from their landing pages.
Using Sellitpics, users can create dynamic images and also create engaging and attractive messages that can instantly catch users’ eyes and grab their attention. The tool comes with several features, some of the most important features are a Powerful WYSIWYG designer, personalization in one app, and ready-made templates that can be modified. No coding is required.
Let’s have a look at all the useful features of Sellitpics.
Below are some features of SellitPics that can make it an ideal choice for your business:
Update your marketing to personalized posts to see better results!
If you have any questions, please do not hesitate to contact me anytime.
Gisela Beckermann
#sellitpics #personalization_software #digitalmarketing #giselabeckermann