To impress your clients right off the bat in the new year, why not run some online advertising campaigns that will inject new life into conversions, bolster existing customer loyalty and wildly improve ROI? Yes, we are talking about Pay Per Revenue marketing, also referred to as cashback advertising.
Here’s what happens in a nutshell. Businesses run ads that promise their customers cash back with a full-price purchase on certain promotional items. The ads drive customers to a site to buy. Businesses need only pay for the service if they make a sale. Businesses are happy, their customers are happy, and we make it happen.
Businesses that offer cashback rewards set themselves apart from their competition who are not making such offers. Many types of businesses may benefit. However, particularly good candidates include
Pay Per Revenue marketing can generate a more stable income flow for such businesses. Sales and discounts may bring in sales in the short term, but a Pay Per Revenue model can increase profits long term.
The occasional sale can send a ripple of excitement across a local businesses customer base and bring in some cash. But when merchandise is discounted too often, it starts to lose value in the eyes of customers. And once a brand is devalued, sales start to slip and growth plummets.
Unlike discounting, Pay Per Revenue programs enable businesses to offer their customers increased value without devaluing their brand with constant discounts.
If you are always offering discounts, you aren’t building customer loyalty. You are just making sales to people who will turn their backs on you as soon as a competitor offers a lower price.
Cashback promotions on the other hand, reward your existing customers for their loyalty rather than attracting those just looking for the next sale. This is particularly true if you offer increasing rewards on a tier system.
When a business develops a cashback program, it encourages customers to spend more money per transaction in order to receive a reward. Cashback programs can further increase customer loyalty by offering spending level tiers.
This may work in a variety of ways, but one way is that a customer gets additional cash back if they spend a set amount over the course of a time period such as a calendar year.
Another possibility is increasing the cashback percentage based on the total cart size or the total amount of promotional items purchased.
Either way, unlike discounts, your Pay Per Revenue program will increase customer loyalty. Customers are much more to shop with you if they know you offer attractive cashback promotions.
Pay Per Revenue advertising can work in various ways.
Cashback sites is one way to go. Cashback sites offer cashback promotions from various vendors often by way of a portal. Cashback sites advertise a brand’s product, and the brand company pays the cashback site a commission when the site sends a paying customer to the store’s website or brick and mortar location.
But you don’t need to rely on cashback sites for your Pay Per Revenue program. There is another way.
Rather than forcing customers to go to a cashback site, you can advertise cashback offers on a wide variety of websites and networks.
Here’s how Umbrella offers white label Pay Per Revenue services:
Umbrella will provide you with a dashboard where you can track online and offline sales. The business can see all the details of each transaction Umbrella’s Pay Per Revenue marketing service generates for them.
Could you run a Pay Per Revenue marketing program on your own? Theoretically, yes you could.
But there a are a lot of detailed moving parts that take time to set up. You would need to develop partnerships with major credit card companies as well as website publishers and networks. If your promotions are being run across national boundaries, the complexities increase.
You don’t need to enact a Pay Per Revenue marketing program all on your own. Contact us for a free consultation to discuss how you can get an ROI of 500% using Pay Per Revenue services.
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[Article by Deborah Kurfiss of the Umbrella team]
For a business to experience growth, you need to be able to reach as many people in your target audience in record time. As the owner of any kind of local business, you have to realize that that one way to see success is to reach your audience by outshining your competition. You know the saying ” GO BIG or GO HOME”
Social media marketing is one of the best ways to see growth. In fact, in the world today, you are bound for failure in your business if you don’t maintain an active social media presence for your company.
Especially today during this challenging time, you want to stay in contact with your current customers
and let new potential clients know your business is open.
According to many studies, over 75% of adults use a social media networks to check out a business. Local Businesses can increase their client base by updating their social media networks regularly. Just imagine, Facebook alone has 1 billion active accounts on the site. You do not need that many new clients but you can attract some in your local area quite easily. For a few dollars a day, you can target your audience directly, within your ZIP code, in a certain radius around your business, by targeting a certain age group, male or female, or income bracket. The more precise you can target, the more success you will have with your advertising.
There are several ways in which an active presence on social media networks can benefit your company.
While some of them are pretty obvious, you might wonder how you could have missed the others.
When you use social media marketing and maintain an active social media account for your business with a good following, you ensure that your goods and services are marketed to a large size audience. Be precise, as Social media allows you to reach thousands of people every day. Even better, you get to direct your posts towards the audience you want.
Do you use search engine optimization on your website? Well, good for you! This is one way to boost your business ranking on search engines. However, your position on the search results also depends on how much traffic your website gets every month. Did you know that you can use social media to get more people to click on your website every day? That way you increase the traffic statistic for your site. When the search engines see this, they push your site and your company higher up in the rankings every time a potential customer searches for a related product or service.
If you don’t know what going viral is, look it up. This is the term given to the phenomenon of a certain post or video on the internet gaining hundreds of thousands of views in a very short time frame. By maintaining an active presence on social media, your followers are able to “share” any post that you make on your page. This makes your advertising visible to anyone who is “friends” with that person on social media. As the chain of sharing continues, you gain higher exposure and views!
When you make a post on social media for your business, you are able to communicate directly with the people on your page. When they comment on your posts, make their own posts, and message you directly, you get to respond to them immediately. This also adds a personal touch, as live messaging shows that there is a human presence behind the page. Over time, this will boost the loyalty of your customers and bring in new users too! Use a QUIZ to keep people engaged. Or post a coupon once a month to get more people into your business. There are many ways to grow your audience.
One of the biggest perks of maintaining an ACTIVE social media presence is the way in which all these methods allow you to reach a wider target audience. At one point, you will find yourself experiencing an influx of new customers with no idea how they found out about you!
As you can see, there are countless other benefits to maintaining a good social media presence for your business. Take the right steps today to turn your company into an active one socially. Connect with your customers, find new leads, gain a higher reach and have more success than ever before!
We specialize in marketing for small business owners. You choose the budget you can afford, and we will grow your business, week after week. And we prove it to you with exact statistics and reports. We are one of the largest Facebook Advertising Partners worldwide.