If you had a nickel for every time someone told you “the money is in the list,” you wouldn’t even need to build a list because you’d be very rich by now.
But here you are, trying to build that list. Maybe you’re struggling a little to even get started. Or perhaps you’ve got some people on your list, but you’re looking for tips and tricks for growing your list even faster. Or maybe you’re already a master list-builder, but you’re always looking for that edge over your competition.
Whatever your situation, you’re reading the right post. Over the next few minutes you’ll discover proven ways to grow your list faster and easier – including a heads up on a new tool that very few people know about yet. (Spoiler alert: those who do know about it absolutely love it.)
Let’s jump in…
First things first – in order to persuade people to join your mailing list, you need to give them a really good reason to do so. And that means you need to offer an irresistible lead magnet.
Forget about pulling some dusty, crusty report off your hard drive and loading it up. You need to offer something fresh. Something exciting. Something that will grab your prospects’ attention and have them rushing to your subscribe button.
If you don’t know what that is, then you need to do some market research. Take a look at the bestselling info products in your niche – the very stuff your audience is already buying – and create a better version. If people are buying content on the same topic from others, you can bet they’ll be happy to get it from you for free.
Secondly, don’t treat your free-mium as something that’s worth $0. Instead, give it the same care and attention as you would any of your paid products. Get a professional cover created, get a professional layout and design of the interior, and be sure the content itself is engaging and high quality. It should be something that you could easily sell if you wanted to.
Now the next tip…
The next thing you need to do is make sure that the traffic you’re driving to your lead page is targeted traffic – that is, people who really want what you’re offering on your lead page. If not, then you’re going to have some dismal conversions.
One common problem for info product marketers is that they swing too wide with their targeting, thinking that quantity is superior to quality. It doesn’t work that way.
For example, let’s suppose you’re doing a pay per click marketing campaign for a lead magnet on the topic of organic vegetable gardening. If you bid on a broad keywords like “organic gardening,” you may get people who aren’t interested in growing vegetables. Or if you bid on a broad keyword like “vegetable gardening,” then you may get people who aren’t interested in the organic part of the gardening.
Point is, the more narrowly targeted your ad campaign, the higher the quality of traffic. In this example, you might bid on keywords such as “organic vegetable gardening tips.” Even better is if you can find a keyword with commercial intent, which suggests you have a buyer rather than a tire kicker on the other end. E.G., “buy organic vegetable gardening book.”
Okay, so at this point you have an irresistible free-mium to offer your prospects. Now you need to create a compelling lead page that effectively shares the awesomeness of your lead magnet. This means focusing on the benefits of your offer. You need to answer the question that’s rattling around in your prospect’s brain, “What’s in it for me?”
Your lead page doesn’t need to be long. If you go for short-form copy, then a benefit-driven headline, a sentence or two opener, a bulleted list of benefits, and a call to action should do it. Insert your enticing cover graphic and you’re good to go.
However, all of this needs to be compelling. You can’t just slap up a few words about your product and expect people to rush to your subscription button. Your copy needs to get your prospects excited about what you have on tap.
Not sure how to do this? Then this is another component of this process that you’re going to want to outsource. That’s because your lead page can make or break the success of your campaign.
See, writing sales copy isn’t the same as writing a blog post, creating your freemium, or crafting an email to your newsletter list. It requires a special structure and style of writing that hits your audience right in the feels, gets them excited about getting great results from using your product, and consumes them to the point where all they can think about in that moment is getting their hands on your lead magnet as soon as possible. And if you’re not sure how to evoke just the right emotion to move people to your subscription button, then it’s definitely a job for a professional.
While we’re talking about the lead page, let’s look at a related idea…
Here’s something almost no one does: provide a preview of the free infoproduct you’re giving to your prospects in exchange for their email addresses.
Yes, as mentioned above, people write some really compelling copy to persuade people to subscribe. But nothing beats providing a preview of the lead magnet. People can see with their own eyes just how engaging and useful your free-mium is, and they’re going to be eager to join your list to read the rest of your free-mium.
Fortunately, there’s a really easy way to do this – use FlipGuardian. FlipGuardian is a publishing software that creates an engaging reading experience for your prospects with animated page turns, sounds effects and more. This isn’t your Grandpa’s PDF – this is something much better!
The cool thing about this software is that it has a Lead Gate feature. This means you can show a preview of your lead magnet, and then the software seamlessly captures emails and other information onto your list and unlocks the rest of the product for the user.
The best way for me to explain this product is by showing you exactly what it does. Check out this demo:
Now imagine you have a demo like that embedded on your lead page. You’ve got all the compelling copy in place to get people flipping eagerly through your preview. They’re hooked. They’re impressed by what they’re reading. So when they reach the last page of the preview and are asked to join your list to unlock the full product, you can bet they’re going to be typing in their email address as quickly as they can!
Right now, this software platform is fairly new – but those who are using it love it, and they love the way embedding a flipbook in their lead pages is driving up their conversions. You can also embed these previews in other places, such as embedded in blog posts, on thank you pages, on your website’s home page and more. The possibilities are only limited to your imagination!
Now a few parting thoughts…
One of the reasons building a list now is more difficult than it was two decades ago is because there is so much more “noise” in just about every single market. If you’re putting up a freemium to try to get targeted prospects on your list, you’re competing with what feels like everyone and their brother. And you need the equivalent of a bullhorn to get heard above all that market noise.
A compelling lead magnet helps. A kick-ass lead page with mouth-watering sales copy is definitely a must. And embedding a preview of your lead magnet using FlipGuardian’s Flip Player is a new and unusual way to get your prospects to drop everything and give you their full attention.
See for yourself just how well FlipGuardian works by checking out all the demos here:
And then imagine how you’re doing to use this exciting publishing platform to grow your mailing list too!
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