Tag Archives for " internet marketing "

What is SecondSplash

Okay, so where to start? What exactly is SecondSplash.com?

SecondSplash.com is a splash page builder that makes it easy for even the most technically challenged to create a compelling splash page. (more on this later).

For now, let’s first address what exactly a splash page is…

A splash page is a company’s introduction to their website. It’s not a landing page, but rather a large window that is used to promote a service or product, announce a promotion, or deliver necessary information, before a user is able to enter the site and view the rest of the site’s pages. A typical splash page will usually be displayed in its entirety above the fold; that is, the area in a visitor’s browser that is viewable without having to scroll down.

SecondSplash.com uses a simple 3 step system to help members create splash (and capture – more on this later) pages.
1. Members choose a background image from over 60 categories, all hosted by SecondSplash.com on their content delivery network. Pro members have the ability to upload their own background images to the network or import it from a web address (URL)
2. Edit a text placeholder with a message you want your splash page to convey, move it to where you want it displayed on the background image and specify the color you want it in.
3. Give your splash page a short descriptive name, and where visitors must go when they click on it and publish.

Once published, the member receives a splash page link that they can enter into traffic exchanges and anywhere else they want to promote it. Once such a splash page link is viewed, we get to see where the name Second Splash comes in…

This is rather imaginative. Rather than just displaying the splash page you created, 2 splash pages are displayed next to each other, or under each other when viewed on a smaller device such as a mobile phone. The splash page belonging to the link owner will be displayed on the right hand side (top on smaller screens) and another splash page will be displayed on the left (bottom on smaller screens). The splash page on the left/bottom will be a random splash page that belongs to the person who referred the owner of the splash page link. However, only 50% of the time will the left/top splash page belong to the sponsor. The other 50% of time when a splash page link is followed, the left/top splash page will be long to a random pro member. (more on pro features later)

Readers who are sharp will quickly notice this is a fresh way of getting a lot of traffic without effort by either referring a lot of members to their downline or subscribing to the pro membership.

Talking about referrals, every time a splash page is viewed, the affiliate link of both the right side splash owner as well as the affiliate link of the left side splash owner is also embedded into the page, making this a very interesting concept to study as far as passive marketing is concerned. Not only is your affiliate link promoted when you promote your splash page links, but also when members in your downline promote theirs. This sets a snowball effect in motion whereby the people you refer will promote your splash pages and affiliate link, which will lead to more people signing up under you, which leads to more of your splash pages and affiliate link being shown and around and around it goes. Just this feature alone should make it an easy choice for newbiews as I can’t think of an easier way to get new signups into a program.

PRO FEATURES AND COMMISSIONS

At the time of their launch, a pro membership will cost you $24 a month, or you can get 2 months free with an annual membership for $240. There is also a lifetime option available. As a free member you will earn 25% commission for every subscriber and as a pro member that goes up to 50%, so as a pro member, you need 2 subscribers to effectively get your own pro subscription free.

With the viral way this system is set up to auto-promote your affiliate link, getting two pro referrals to essentially make your own pro membership free, should be a cinch. Here, it should be noted, they have a fast action bonus, only available for 3 days after you join that really adds a lot to your membership. A big selling point for the fast action bonus is the ability to also use SecondSplash.com to create capture pages.

If you miss out on the fast action bonus, you can get it later as an add-on at a much higher price, however, even with the higher priced add-on you will not get everything available through the fast action bonus, so be aware of that if it is the route you want to go.

WHAT YOU GET AS A PRO MEMBER:

– Create up to 20 (30 with fast action bonus) simultaneous campaigns (Free members are restricted to 3 campaigns)
– Pause campaigns
– See click through rates on your campaigns. Click rates are recorded for free members as well, but only become available once they reach pro status.
– See where your clicks are coming from
– See where your referrals are coming from
– Get detailed analytics, charts and reports
– Customize your splash designs with 8 fonts (12 if you grab the fast action bonus)
– Customize your splash designs with 2 text placeholders (Free members get one)
– Customize your splash designs with text outlining
– Get double the commission free members get
– Have your campaigns (and affiliate link) promoted by the entire membership.
– Message your downline any time without having to earn credits
– Get access to analytical insights without having to earn credits

With regards to this last pro benefit, they have a section on your back-office where you can see the top five splash pages getting the most clicks. This is the top 5 among the entire membership, not just your own account. This is an especially nice feature as it allows you to inspect the winning campaigns to model your own campaigns after it. This feature is available to free members as well, but in order to get access they must first earn 15 credits by viewing 15 splash pages belonging to pro members.

SUMMARY

SecondSplash.com is a novel idea that will appeal to new and seasoned marketers alike. The top 5 campaigns feature is stroke of genius, creating equal opportunity for free and promembers alike to create winning campaigns and the referral system will set a new standard for viral marketing and passive income.

PROS

Referral System
Top 5 Analytics

CONS
Free members are limited to 3 campaigns.

FINAL VERDICT
I think it is clear from this review, I could not really fault the system. While seasoned marketers will knock this out of the ballpark, newbies will find it hard to find an easier system to refer other members, so it is a win for all. Two Thumbs Up…Go grab it.

Questions? Just send me an email and I will be happy to help

Gisela Beckermann

gisela@theartegroup.com

#landingpagebuilder #splashpages #websitetraffic

30 Gift Ideas to Get More Email Subscribers [FREE]

30 Gift Ideas to grow your mailing list

Free gifts or “Thank You” gifts entice your audience to join or opt-in to your mailing list. It’s also a very effective marketing strategy. However, it’s only effective if the freebie is useful, valuable and of high quality. Your freebies pull double duty for you. They serve as samples and examples of your products, services, values, ethics, and expertise. They also enable you to reach more of the people who want and need the products and services you provide.

If you are serious about getting more subscribers/clients, your freebies should be top-notch and something that your audience needs. Ideally, you want to create the freebie only once. However, under certain circumstances, you may want to make a slightly edited version for a different segment of your target market. Here are a few free gifts you may want to consider offering subscribers.

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Ebooks – These are great instant gifts, especially if it’s a book you normally sell. This gives it a greater perceived value. When your visitors see that you are a “giving” person, they are more willing to buy from you.

Reports– A report is just a short eBook that is more focused on solving one problem, instead of a complete guide on the topic like a book would be. If you had a website about vegetarianism, you could, for instance, offer a free pantry check sheet, measurement conversion, or substitution chart for your readers to use.

Coupons– People like getting coupons. Offer your visitors a coupon code for signing up for your email list. Don’t discount your work too much, though, because that devalues what you do.

Videos– Offer a short video that teaches or informs your audience how to do something that will
benefit them. An example might be a “How to Install WordPress Editorial Calendar” or “How to Get Perfect Poached Eggs Every Time.”

Checklists– An awesome freebie to give your audience are checklists. People want to save time and checklists can help them do just that.

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Charts– Offer your audience a chart or graph that helps them to visualize a complex concept. Pair the chart with a brief explanation of its meaning and relevance.

Related Items Bundle– Compile of all of the above if you want to offer an outstanding freebie to your list subscribers. This is a great way to give them an overall sampling of what you do well.

Ecourse– This is a must-have, especially if you are also a coach. You can provide the course through email or in an eLearning “classroom” type of setting. If you provide eBooks, this might be an introduction to or extension of one of the topics.

Challenge– Offering a niche-related challenge via email is a super way to encourage readers to step outside of their comfort zone or to reach their next goal. Consider including a time or point when you give them personal feedback during or after the completion of the challenge.

Cheat sheets – These quick “reminders” are a great way to teach your audience or provide information that is a bit complex or lengthy. An example you may be familiar with is the emoticons with the keys used to make the symbol like this smiley face : ) .

Templates – You can create all sorts of templates that will help your audience complete a specific task or activity. Depending on your niche/services, you may want to offer a few eBook
templates for your clients to use.

Blueprints– Blueprints are wonderful way to share or explain a detailed concept. For example, you can create a blueprint for clients that explains, step-by-step, “How to Get Readers Excited and Ready to Buy”.

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Planners– Offer a fill-in-the-blank content planner to help your audience plan, order, and schedule content. Be sure to brand the planner with your site logo and link. You may also want to include a few planning tips or associate this download with a “Planning” or “Efficient Content” mailing list where you can offer even more planning tips along the way.

Audio– Provide a free audio, where you share tips. Interview someone in your client’s niche. Interview someone about marketing or another topic that all your client’s can use. The interview can help you gain additional attention and recognition, depending on who you interview.

Case study – Give away a case study related to the type of writing or editing you do. For example, if you specialize in writing blog or website content, you might want to offer a case study with the latest statistics about fonts (size, color, styles, combinations, etc.)

Graphics– Depending on your niche, you may be familiar with your audience’s needs and usage of
graphics. If you also do graphic work, or know someone who does, you may want to give away public
domain images, which have been edited to include phrases, tips, quotes, etc., that relate to your audience’s needs. For example, if you cater to home and family sites, you could offer 25 topic related memes with quotes related to home and family.

Private Facebook (or similar) Group– Give new subscribers access to an “insiders” group where they can get info related to their niche and/or business. Keep this group “by invitation only” so it’s
more exclusive and is perceived as having greater value.

Pre-recorded webinars –Offer free access to a pre-recorded webinar that you conducted or participated in. This helps potential clients view you as an authority and/or a leader in your niche. In addition, you get to JV with your peers and stir up a buzz.

Free Pass– Give away a free pass to your next webinar, event, workshop, etc. You can limit this to a specific number of people (spots) or by time, where people have to sign-up during a certain period. Keep in mind that the event or activity should be relative to your audience’s needs. For example, a writer specializing in local business would need to make sure that local business issues and interests were covered.

Guide to…– Create a guide your potential clients and your audience would find helpful. Your free
sign-up gift guide will be specific to your niche audience. For example, if your ideal target market
includes new online business owners, you may need to create a guide, which explains the different types of content they may need and how you can help them. A guide to online safety might also be appropriate.

Plugins & apps– Offering a plugin or app may be a bit beyond your ability. If you have a coder friend,
they may be able to help you create one. There are also some apps/plugins that you can buy with the
right to brand them as your own and give them away. You could check on Fiverr.com for people who
have the technical knowledge.

Free trial– Nothing makes people more willing to take the plunge and take a chance than a free, limited-time trial of a product or service.

Contest entry– Hold a contest. Give new sign-ups an extra entry into the contest or drawing. Another option might just be the standard “enter to win” strategy.

Worksheets– You can give away a variety of worksheets. In fact, you may want to provide a bundle of them. They could include a traffic tracking spreadsheet, keyword worksheet, content ordering form (with the info you need), affiliate product sheet, promotion calendar, etc.

Free consultation– Help your audience get to know you by offering a free consultation, when they sign up. The consultation can be done through email, on the phone or via skype.

Book preview– Offer a free preview of your next book (a few chapters) or digital product. This is also a great way to make pre-sales before launch. Ask for feedback.

Freebie of the month membership– Offer a free membership to a freebie of the month club. People love freebies. You can provide a helpful, valuable, free download item, such as images, checklists, guides,
comparison charts, calendar pages, and more. You could also create a more complex, related item or
package to sell each month.

Fun printables– Using what you know about your target market, create fun printables that help relieve stress, educate, and motivate subscribers. These could include niche related crossword puzzles, word searches, color pages (adults or kids), cryptograms, hidden images, etc.

Tangible Items– Offer a tangible item such as a promotional calendar, pen, t-shirt, 3-ring binder,
or other helpful promotional items. This is especially appropriate if your target market is mostly
made up of local business owners.

Encouraging people to opt in and subscribe to your list is an important part of making your business successful. The major money is still in the email list, even when you market in other places. Get your target market on your mailing list by giving them something helpful and valuable, while you build a better relationship and make more sales.

 

 

This article was written by my Mentor Ron Douglas, who has been teaching me for years and who I turn to when I have professional questions about Internet Marketing.

 

Click this link to learn more of his insights

 

Gisela Beckermann

skype: gilaworld

gisela@theartegroup.com