For a business to experience growth, you need to be able to reach as many people in your target audience in record time. As the owner of any kind of local business, you have to realize that that one way to see success is to reach your audience by outshining your competition. You know the saying ” GO BIG or GO HOME”
Social media marketing is one of the best ways to see growth. In fact, in the world today, you are bound for failure in your business if you don’t maintain an active social media presence for your company.
Especially today during this challenging time, you want to stay in contact with your current customers
and let new potential clients know your business is open.
According to many studies, over 75% of adults use a social media networks to check out a business. Local Businesses can increase their client base by updating their social media networks regularly. Just imagine, Facebook alone has 1 billion active accounts on the site. You do not need that many new clients but you can attract some in your local area quite easily. For a few dollars a day, you can target your audience directly, within your ZIP code, in a certain radius around your business, by targeting a certain age group, male or female, or income bracket. The more precise you can target, the more success you will have with your advertising.
There are several ways in which an active presence on social media networks can benefit your company.
While some of them are pretty obvious, you might wonder how you could have missed the others.
When you use social media marketing and maintain an active social media account for your business with a good following, you ensure that your goods and services are marketed to a large size audience. Be precise, as Social media allows you to reach thousands of people every day. Even better, you get to direct your posts towards the audience you want.
Do you use search engine optimization on your website? Well, good for you! This is one way to boost your business ranking on search engines. However, your position on the search results also depends on how much traffic your website gets every month. Did you know that you can use social media to get more people to click on your website every day? That way you increase the traffic statistic for your site. When the search engines see this, they push your site and your company higher up in the rankings every time a potential customer searches for a related product or service.
If you don’t know what going viral is, look it up. This is the term given to the phenomenon of a certain post or video on the internet gaining hundreds of thousands of views in a very short time frame. By maintaining an active presence on social media, your followers are able to “share” any post that you make on your page. This makes your advertising visible to anyone who is “friends” with that person on social media. As the chain of sharing continues, you gain higher exposure and views!
When you make a post on social media for your business, you are able to communicate directly with the people on your page. When they comment on your posts, make their own posts, and message you directly, you get to respond to them immediately. This also adds a personal touch, as live messaging shows that there is a human presence behind the page. Over time, this will boost the loyalty of your customers and bring in new users too! Use a QUIZ to keep people engaged. Or post a coupon once a month to get more people into your business. There are many ways to grow your audience.
One of the biggest perks of maintaining an ACTIVE social media presence is the way in which all these methods allow you to reach a wider target audience. At one point, you will find yourself experiencing an influx of new customers with no idea how they found out about you!
As you can see, there are countless other benefits to maintaining a good social media presence for your business. Take the right steps today to turn your company into an active one socially. Connect with your customers, find new leads, gain a higher reach and have more success than ever before!
We specialize in marketing for small business owners. You choose the budget you can afford, and we will grow your business, week after week. And we prove it to you with exact statistics and reports. We are one of the largest Facebook Advertising Partners worldwide.