Category Archives for Social Media Networks

3 Ways Video Marketing Blows Away Pay Per Click

Video Marketing for Local Business


Here are 3​​​​​​​ ways video marketing absolutely blows away pay per click ​​​​​​​advertising:

  1. Video marketing is permanent. Once we put up your video on social media it basically stays up forever bringing in more views and more customers. With ppc the traffic stops the second you stop paying.
  2. With video marketing you pay nothing per click! With ppc advertising you can end up paying $100’s for just one click on your ad without any guarantees that you are getting a good lead. With video marketing your prospect can click on your video and watch it over and over and you pay nothing per click.
  3. Video marketing builds credibility that paid advertising simply cannot buy. What has more credibility: An ad with the word “Sponsored” next to it or a YouTube channel filled with informative videos developed over months with informative helpful videos? There is a difference between being an authority in your field or being just another advertiser competing for your prospect’s attention.

Want to DOMINATE YouTube and get better ranking? Use Video Marketing to promote your local business. Organic ranking will get you better results and it is far more affordable than paying for advertising.

Take a look at our Video Marketing Services HERE

Gisela Beckermann

#videomarketing #digitalmarketing #supportlocal

Want to know more? Setup a FREE consultation with me here.

Email: gisela@theartegroup.com

 

Posting Several Times a Day on Social Media is Essential

Social Media Marketing

Why Posting Several Times a Day on Social Media is Essential to Attract Attention

In the fast-paced, ever-evolving world of social media, standing out from the crowd is more challenging than ever before. With millions of posts being shared every minute across platforms like Instagram, Twitter, Facebook, TikTok, and LinkedIn, capturing the attention of your target audience requires more than just posting occasionally. To increase visibility, drive engagement, and build a loyal following, it’s essential to post multiple times a day.

Here’s why posting several times a day is critical to attracting attention on social media:

1. Social Media Algorithms Reward Frequency and Consistency

Social media platforms, especially Instagram, Facebook, and TikTok, use algorithms designed to prioritize content that engages users. The more active you are, the more likely your content will be shown to your audience. By posting multiple times a day, you signal to these algorithms that you are consistently producing content that adds value, encouraging them to push your posts to a larger number of people.

Regular posting keeps your profile active in the eyes of the algorithm, ensuring that your content remains in circulation rather than getting buried under the avalanche of new posts. It’s not just about posting a single piece of content once a day; it’s about creating multiple touch points with your audience throughout the day.

2. Increased Exposure to a Broader Audience

Different people browse social media at different times of the day. Some may scroll through their feeds in the morning while sipping coffee, others in the afternoon while taking a break, and still others in the evening while winding down. If you post only once a day, you might miss out on these different time windows when your target audience is most active.

By posting multiple times a day, you increase the chances of your content appearing in front of users at various times, regardless of when they are online. This also helps your posts reach different segments of your audience, increasing overall exposure and the likelihood of attracting new followers.

3. Building a Stronger Brand Presence

When you post frequently, your brand becomes a constant presence in your followers’ feeds. Whether they actively engage with your content or not, seeing your brand consistently helps reinforce recognition and familiarity. Over time, this builds trust and makes your brand more memorable.

For businesses or influencers, maintaining a regular posting schedule is critical for brand building. It’s not enough to post sporadically or rely on one-off viral moments; consistently showing up in your audience’s feed helps you stay top of mind. This continuous exposure nurtures your relationship with your audience and keeps them coming back for more.

4. Increased Opportunities for Engagement

Engagement is one of the most important metrics for success on social media. By posting multiple times a day, you create more opportunities for your audience to interact with your content. Whether through likes, comments, shares, or other forms of engagement, each post provides another chance to connect with your audience.

The more opportunities for engagement you create, the higher the likelihood that some of these interactions will turn into meaningful conversations, relationships, and conversions (if you’re a business). Frequent posting also gives your audience a reason to engage with you more regularly, boosting your content’s visibility and encouraging more interactions over time.

5. Leveraging Content Variety and Experimentation

Posting several times a day allows you to experiment with different types of content, including images, videos, polls, stories, live videos, and more. Each type of post has its unique strengths, and by varying your content, you can reach a broader audience while keeping your feed fresh and interesting. For example, one post might be a quick tip, another could be a behind-the-scenes look at your business, and another might be an interactive poll or question designed to spark conversations.

By mixing up your content and posting it consistently, you provide your audience with diverse experiences that keep them engaged. Social media is all about creativity and adaptability, and posting multiple times a day gives you the flexibility to test what works best with your audience.

6. Reinforcing Key Messages and Calls to Action

When you post multiple times a day, it gives you a chance to reinforce important messages and calls to action. If you’re launching a new product, hosting an event, or promoting a special offer, posting regularly increases the likelihood that your audience will see these messages and take the desired action. This repetition is crucial in marketing because it helps ensure that your message sticks in the minds of your followers.

Rather than relying on a single post to communicate a message, you can share variations of that message across multiple posts, using different formats or angles. This approach helps ensure your audience doesn’t miss out on key information and increases the chance they’ll act on your call to action.

7. Staying Relevant in a Crowded Marketplace

Social media is saturated with content, and every day new posts are published at an overwhelming rate. If you post only once a day, your content is likely to get lost in the shuffle. Posting multiple times ensures that your content has more opportunities to stand out, catch attention, and spark conversations. The more visible and active you are, the greater the chances that your audience will notice and engage with your posts.

In addition, being consistently active on social media helps you keep up with trends, respond to conversations in real time, and stay relevant in an ever-changing landscape. Social media users are always looking for new content and fresh perspectives. Frequent posting allows you to stay on top of trends and position your brand as a thought leader in your industry.

8. Building Community and Fostering Relationships

Lastly, posting frequently gives you more opportunities to foster a sense of community among your followers. Engaging with your audience multiple times a day creates more touchpoints for building relationships, whether through responding to comments, asking questions, or sharing user-generated content. This ongoing interaction builds trust and loyalty, turning followers into dedicated fans who are more likely to support your brand, share your content, and advocate for your message.

Conclusion

In today’s competitive social media environment, posting multiple times a day is no longer just an option—it’s a necessity. Whether you’re an individual looking to build a personal brand or a business aiming to increase sales and customer loyalty, regular, frequent posting is one of the most effective ways to ensure visibility, increase engagement, and attract attention. With the right strategy and content mix, posting several times a day can help you stay relevant, build relationships with your audience, and ultimately achieve your social media goals.

Not ready to do the hard work of posting daily, or don’t want to pay an extra employee to do this for you. Here is a solution that is affordable to almost any business.

Here is a company that can do all this work for you!

#socialmediamarketing #reels #smm_posting

Questions? Contact me anytime @ gisela@theartegroup.com

Gisela Beckermann

How Reviews Can Grow Your Business Quickly

Repdrone.com

Repdrone Reviews

How we Boosted Small Business Google Reviews by 63% in Just Two Weeks!

A small business, aiming to enhance their online presence, leveraged our service to streamline their review collection process. Within two weeks, they achieved a 63% response rate on feedback requests, resulting in 18 new reviews on their Google business profile. This case study explores their journey, highlighting the strategies and tools that contributed to their success in getting small business Google reviews fast!

Small Business Problem: Attracting More Customers

The small business faced the challenge of increasing their online reviews to attract more customers and build a credible online presence. While providing excellent services, they struggled with consistently gathering customer feedback and reviews. This is a common pain point: small business Google reviews are hard to come by without a proven system. Traditional requests for reviews were time-consuming and often resulted in low response rates. They needed an efficient solution to automate the review collection process and improve their online reputation.

Small Business Solution: Automate Customer Feedback Requests

The small business decided to implement repdrone.com to automate their feedback request process to get small business Google reviews for their business. Key features that stood out included:

  1. Automated Feedback Requests: Reviewly.ai enabled the business to send out feedback requests automatically to every new client. This saves time and ensures consistency.
  2. SMS Integration: Utilizing SMS to reach customers quickly, the business achieved an 18% response rate for reviews.
  3. AI Assistance: The AI feature helped customers draft and edit reviews, making it easier for them to provide feedback promptly.

Outcome: More Small Business Google Reviews

In just two weeks, the small business sent out 158 feedback requests and received 101 responses, resulting in a 63% response rate. As a result, these requests led to 18 new reviews on their Google business profile, significantly boosting their online visibility and credibility. Our automation and AI assistance played a key role in achieving these results.

Customer Insights: Why Repdrone.com Was Right For Their Small Business

Background: The small business had been operating for several years, focusing on providing high-quality services. They realized that increasing their online reviews could help attract more customers and improve their overall business growth.

Challenges: Requesting reviews manually proved to be both time-consuming and resulted in low response rates.

Buying Process: After researching various solutions, they chose our services for its automation capabilities and AI assistance features.

Usage: The company integrated Repdrone.com into their CRM system and began sending automated feedback requests via SMS to new clients.

How We Met Customer Expectations

To ensure a smooth process, we provided the business with a clear timeline of the next steps, a request to review the case study draft, and permission to use direct quotations. This transparency helped in maintaining a strong relationship between the business and our team.

You Can Get More Small Business Google Reviews

This small business’s success story highlights the impact of leveraging technology to enhance business operations. By automating the feedback request process and utilizing AI, they achieved significant growth in online reviews, which is crucial for their continued success. Our solution proved to be user-friendly, efficient, and highly effective in improving the business’s online reputation.

Repdrone has proven to be an invaluable tool for small businesses looking to enhance their online presence through automated review collection. Therefore, by leveraging technology and AI, businesses can achieve impressive results in a short period, as evidenced by the 63% response rate and 18 new reviews garnered by the small business in this case study. Implementing the software can lead to improved customer engagement and a stronger online reputation, essential for business growth in today’s digital landscape.

For a FREE online consultation, please contact:

Gisela Beckermann

gisela@localrecoveryusa.com

or setup a time slot to meet right here:

https://calendly.com/giselab/15min

 

(This article was written by Domenick Arapi)

#googlereviews #GBP #onlinereviews #smallbusiness #supportlocal #restaurantreviews

#businessgrowth #giselabeckermann

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