Category Archives for Facebook Marketing

IOS14.5 Update. Zuckerberg lost 10lbs while prepping for the iOS 14.5 update

His own words. Yes. Not mine. See his post

There’s been a lot of noise about the iOS 14.5 update this week.

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✔️ Wasting your money on under performing FB Ads
✔️ Spending countless hours inside the Ads Manager trying to figure out what’s wrong
✔️ Watching how others in your field are profiting from their FB ads, while you’re struggling to break-even

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Contrary to what many “gurus” say, running FB ads is easy. What’s hard is running PROFITABLE ads that bring high return on investment on each Dollar invested

✔️ Human attention span is 8 seconds
✔️ Facebook constantly makes changes inside its Ads Manager
✔️ Cost of advertising is constantly going up

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✔️ Run profitable ads on a budget.
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How do you make sure that your ads are in conjunction with Facebook’s wishes, and that they’ll bring great results for your business?

Surprisingly, Facebook clearly said what they want and what will they favor, and it seems that they listened to their users. People don’t want ads! They want to interact with other people! That’s why Facebook constantly decreases the organic reach of your Page’s posts.

But here’s a part that everyone seems to have missed…

“Page posts that generate conversation between people will show higher in News Feed.”
That’s right! They explicitly told us that it’ll reward the Pages and posts that generate interaction.

So what’s the conclusion? You should take your best-performing Page posts that get engagement and
turn them into ads!

Why? Because iOS 14.5 changes EVERYTHING we know about Facebook advertising.

My businesses heavily rely on Facebook Ads to meet my growth goals. Particularly, retargeting ads.

And the sad news is that…

Pixel-based retargeting ads seem to be getting the biggest hit with the upcoming iOS 14.5 update. 🔨

No wonder the Z. was restless and lost weight.

So Wilco de Kreij had many sleepless nights pulling his hair out… [See the picture below]

 

 

 

…looking for ways to protect his business despite all changes…

…and reading Facebook’s technical documentation to find a way out.

Finally, he discovered a unique audience type that’s compatible with the iOS 14 update — which is unbeknownst to almost any Facebook advertiser (it was hidden deep inside Facebook’s API documentation).

Click here to watch #WilcodeKreij video about this brand-new retargeting audience type…

 

❓❓❓Want to know about the changes that are coming your way due to the Apple IOS14 upgrade? Then watch this VIDEO today and be prepared for MASSIVE changes!

 

Have a fantastic day and stay well!

-Gisela Beckermann

Skype: gilaworld

 

Every Business That Wants To Succeed in 2021 Needs a Social Media Presence

For a business to experience growth, you need to be able to reach as many people in your target audience in record time. As the owner of any kind of local business, you have to realize that that one way to see success is to reach your audience by outshining your competition. You know the saying ” GO BIG or GO HOME”

Social media marketing is one of the best ways to see growth. In fact, in the world today, you are bound for failure in your business if you don’t maintain an active social media presence for your company.
Especially today during this challenging time, you want to stay in contact with your current customers
and let new potential clients know your business is open.

 

 

 

 

 

 

 

 

According to many studies, over 75% of adults use a social media networks to check out a business. Local Businesses can increase their client base by updating their social media networks regularly. Just imagine, Facebook alone has 1 billion active accounts on the site. You do not need that many new clients but you can attract some in your local area quite easily. For a few dollars a day,  you can target your audience directly, within your ZIP code, in a certain radius around your business, by targeting a certain age group, male or female, or income bracket. The more precise you can target, the more success you will have with your advertising.

There are several ways in which an active presence on social media networks can benefit your company.
While some of them are pretty obvious, you might wonder how you could have missed the others.

  1. Your Reach is Boosted

    When you use social media marketing and maintain an active social media account for your business with a good following, you ensure that your goods and services are marketed to a large size audience. Be precise, as Social media allows you to reach thousands of people every day. Even better, you get to direct your posts towards the audience you want.

  2. Your Website Gains Better SEO

    Do you use search engine optimization on your website? Well, good for you! This is one way to boost your business ranking on search engines. However, your position on the search results also depends on how much traffic your website gets every month. Did you know that you can use social media to get more people to click on your website every day? That way you increase the traffic statistic for your site. When the search engines see this, they push your site and your company higher up in the rankings every time a potential customer searches for a related product or service.

  3. It is the best way to go “viral”

    If you don’t know what going viral is, look it up. This is the term given to the phenomenon of a certain post or video on the internet gaining hundreds of thousands of views in a very short time frame. By maintaining an active presence on social media, your followers are able to “share” any post that you make on your page. This makes your advertising visible to anyone who is “friends” with that person on social media. As the chain of sharing continues, you gain higher exposure and views!

  4. You can stay in touch with customers

    When you make a post on social media for your business, you are able to communicate directly with the people on your page. When they comment on your posts, make their own posts, and message you directly, you get to respond to them immediately. This also adds a personal touch, as live messaging shows that there is a human presence behind the page. Over time, this will boost the loyalty of your customers and bring in new users too! Use a QUIZ to keep people engaged. Or post a coupon once a month to get more people into your business. There are many ways to grow your audience.

  5. New customers keep on coming

    One of the biggest perks of maintaining an ACTIVE social media presence is the way in which all these methods allow you to reach a wider target audience. At one point, you will find yourself experiencing an influx of new customers with no idea how they found out about you!

As you can see, there are countless other benefits to maintaining a good social media presence for your business. Take the right steps today to turn your company into an active one socially. Connect with your customers, find new leads, gain a higher reach and have more success than ever before!

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Stay well today and every day!

Gisela Beckermann

skype: gilaworld