Ever worry that the big world of marketing is too much for your small business budget? You’re not alone. Marketing is the lifeblood of any small business, but the price tag on everything these days can make you think twice. That’s why finding cheap marketing ideas that can still pack a powerful punch is essential.
Here, we’re all about simple, effective, and affordable marketing for all small businesses and these days that last qualifier is more important than ever.
Dive into this simple guide to discover budget-friendly marketing ideas that you, the tireless (okay, maybe you’re a little tired) small business owner, can use to attract and retain customers even when times are tight. From harnessing the power of social media to when it might be time to raise your prices, we’ll explore practical steps to help your business thrive.
Okay, so before all you economists start blowing up our inbox, yes… we know the US isn’t technically in a recession at the moment. However, there is no question that times are tight for many in the small business community. We hope this blog offers you practical tips for getting the most from your marketing efforts.
Welcome to cheap marketing ideas made easy. Now, let’s recession-proof your business and get your message out there—smartly and affordably.
We know times are tough, and we want to help you keep your business thriving without breaking the bank. So, let’s start with some savvy ways to revamp your marketing plan so it’s both budget-friendly and super-effective, even during a recession.
First things first, let’s talk goals. What do you want to achieve with your business? It may be a tough question, but what do you need to focus on right now to stay in business? Maybe you’re looking to attract more customers, need more sales, or get the word out about an upcoming launch. Whatever it is, your marketing goals should be clear and focused, just like a bullseye. This way, you can aim your efforts right where they need to go.
Now, let’s take a peek at what you’re already doing to market your business. Are you sharing good posts on social media, sending out emails to your list, or getting your business to pop up on Google searches? Think about what’s working (high-fives all around!) and what’s not (it happens to the best of us). This is your chance to really figure out where your time and money are best spent.
After looking at what you’ve got, it’s time to spot those spots that could use some sprucing up. Maybe your social media content could be more exciting, or perhaps your website could climb up a bit higher in search engine rankings. Whatever it is, plan those updates and aim for content that’s valuable and interesting to your customers. Remember, if they like what they see, they’re more likely to stick around, and that’s what we want!
Updating your marketing plan doesn’t have to be a chore or a wallet-drainer. With clear goals, a good look at what you’re already doing, and some smart tweaks here and there, you’ll be on your way to marketing magic that’s as affordable as it is effective.
If you’re thinking about how to gently nudge up your prices without scaring off your beloved customers, we’ve got some quick tips for you:
1. Know Your Worth: Make sure your prices match the excellent value you provide. You’re awesome, and your price can show it!
2. Slow and Steady: Increase little by little. Tiny bumps are less shocking than one big jump.
3. Talk It Up: Before the prices go up, chat with your customers. Tell them all about the new improvements or costs going up. They’ll understand if you explain nicely.
4. Add Extras: Soften the price hike by tossing in a bonus or a little extra something. Who doesn’t like freebies?
5. Timing is Everything: Pick a smart time to hike up prices, like maybe when you launch a snazzy new product or at the start of a new year.
By following these simple steps, you can raise your prices without giving your customers a heart attack. Remember, you’re not just selling stuff; you’re giving value, and people will pay for that. Keep being amazing!
Ahhh yes, Social media: A place where you can talk to your future customers without touching your marketing budget though it will be quite time consuming without the right tools… Stay tuned, we can help with that! Social media platforms are like a party where you can meet all kinds of people who might want to buy what you’re selling, and you don’t even have to pay for an invite!
Ahhh yes, Social media: A place where you can talk to your future customers without touching your marketing budget though it will be quite time consuming without the right tools… Stay tuned, we can help with that! Social media platforms are like a party where you can meet all kinds of people who might want to buy what you’re selling, and you don’t even have to pay for an invite!
When you’re picking social media platforms for your business, think like your customers. Where do they hang out online? Each social platform has its own vibe and type of people it attracts. Here’s a quick guide:
Facebook: Great for all types of content and a wide crowd, but especially good for targeting an older audience.
Instagram: Perfect if your business is all about visuals like fashion, food, or fitness, and you’re aiming for a younger crowd.
Twitter: Ideal for snappy, quick updates and connecting with people through hashtags.
LinkedIn: The go-to for professionals and B2B companies. Share more in-depth content here.
Pinterest: If your product is DIY, home decor, or a craft, this is where you want to be.
TikTok: For those hitting the under-30 crowd with fun, creative, and trending content.
Remember, you don’t have to be everywhere—choose wisely based on where your potential customers are likely to see your amazing stuff.
Running a small business can be a challenge, especially when money is tight. However, marketing doesn’t have to break the bank. Here’s a simple fact to remember: creating engaging content for social media can be a game-changer.
Know Your Audience: Tailor your posts to meet the interests and needs of your potential customers.
Be Authentic: Share your business’s story and values. People love to support brands that they can connect with on a personal level.
Use Visuals: Eye-catching images and videos tend to get more likes, shares, and comments.
Educate and Entertain: Mix up informative blog posts with fun facts or quizzes to keep your followers interested.
Encourage Interactions: Ask questions or create polls. The more people interact with your content, the more others will see it.
Leverage User-Generated Content: Happy customers often share photos or reviews. Ask if you can repost their content on your own social media channels.
Remember, when you create content that clicks with your audience, you’re not just shouting into the void. You’re building relationships, and relationships can lead to a strong, loyal customer base. With a bit of creativity and planning, your social media platforms can become a powerful part of your budget-friendly marketing strategy.
You know those little number sign thingies — hashtags? Well, they’re not just for looks. They help your fantastic content show up in searches, kind of like a beacon in the night for your potential customers. Use ones that people search for and that have to do with what you’re posting. It’s like telling folks, “Hey, come on over here!”
When someone says hi to you at a party, you wouldn’t just walk away, right? Same goes here. When folks comment or share your stuff, talk back! Say thanks, answer questions, and be friendly. It makes folks feel like they’re part of your business family, and nothing’s better than that.
Remember, social media is a super way to reach lots of people without needing to spend a ton of money. So get out there and start socializing – online, that is! Good luck, and here’s to finding tons of new friends and customers on social media!
When you’re trying to grow your small business while watching those pennies, tapping into a Social Media Content Subscription can be a game-changer. You have to have a steady stream of social media posts to stay relevant on social media these days, and these social media content subscriptions offer you the power to post consistent, fresh, and relevant content without breaking the bank.
A social media manager or dedicated marketing team will cost you $1,000s each month. – trust us, we run a full-fledged marketing agency here at Socially Inclined too – but a quality monthly content subscription can cost just about $100 a month while delivering targeted industry content to your audience.
Cost-Effective: Get a steady stream of content at a fraction of the cost of hiring a full-time social media manager.
Consistency is Key: Keeps your social media channels lively, ensuring your target audience sees you’re active and engaged.
Fresh Ideas: Subscribe and receive a variety of content types, staying relevant and interesting for your customer base.
Time Saver: Save precious time crafting posts, so you can focus more on other parts of your business.
Make the Most of Your Subscription:
Customize to Match Your Voice: Tailor the content to reflect your brand’s unique flair.
Engage with Your Followers: Use the time saved to interact with commenters and build your online community.
Measure the Impact: Keep an eye on likes, shares, and customer feedback to see what works.A modest investment in a Social Media Content Subscription like Socially Suite by Socially Inclined could give you a solid, reliable presence on important platforms without stressing your budget. Your potential customers are scrolling right now—let’s make sure they find something wonderful from you!
Still looking for an affordable way to reach your customers? Email marketing campaigns could be just the answer! This tried-and-true method lets you send out updates, deals, and news to people who might want to buy what you’re selling.
Get Personal: Write as if you’re chatting with a friend. Use your customer’s name and talk about things they care about.
Be Helpful: Share tips or information that your customers might find useful.
Make it Pretty: Use colors and pictures to grab attention and make your emails fun to look at.
Mind Your Manners: Always ask folks if they want to join your email list and make it easy for them to say “no thanks” if they’re not interested anymore.
Remember, your emails should bring value to your customers’ inboxes. With each message, you strengthen your connection with them. Keep it up, and your email list can turn into a group of friends who support your business and spread the word — all without breaking the bank. Keep talking to your customers and offering them something they can’t resist, and they’ll stick around for the long haul!
Hosting webinars is a brilliant, cheap marketing idea for small businesses. Webinars allow you to share knowledge, connect with potential customers, and build your brand, all while keeping an eye on the budget.
Here are some must-know facts about hosting webinars:
Interactive: You can engage directly with your audience, answer questions, and receive immediate feedback.
Wide Reach: No matter where your audience is, they can tune in, breaking geographical barriers.
Content Creation: The webinar can be recorded and repurposed for future content like blog posts or social media content.
Expert Positioning: Sharing expertise helps position you as an authority in your field.
Follow these simple steps to host a webinar:
Choose a Relevant Topic: Pick something that provides value to your target audience.
Promote Early and Often: Use your email list and social media channels to spread the word.
Prepare Quality Visuals: Use engaging slides or demonstrations to keep your audience interested.
Engage Your Audience: Include polls, Q&A sessions, and discussions to make the webinar interactive.
Follow Up: After the webinar, send out a thank you email and additional resources to participants.
Webinars are a powerful addition to your marketing strategy, especially when you want to establish a connection without a big investment.
Participating in local events is a fantastic way for small businesses to connect with their community and build their customer base without spending a ton of money. Getting involved can be as simple as setting up a booth at a fair, sponsoring a little league team, or giving a talk at a local meetup.
Here are some key benefits and simple steps:
Benefits:
Meet potential customers face-to-face.
Build relationships with other local businesses.
Increase visibility within the community.
Generate word-of-mouth marketing.
Steps to Get Involved:
Find Local Events: Check community boards, social media, or local newspapers.
Engage Positively: Be friendly and informative about your products or services.
Hand Out Materials: Have business cards or flyers ready to give out.
Follow Up: Collect emails to add to your mailing list for future reach outs.
Remember, at these events, your smile and handshake are just as important as the products or services you offer. Showing you care about the community will leave a lasting impression, and it’s one of the most cost-effective marketing strategies out there!
Joint collaboration can be a super smart move for small business owners who want to stretch their marketing dollars further. Teaming up with other businesses can grow your customer base without breaking the bank. Here’s how:
Sharing Resources: Pool your marketing resources with another business. It’s like getting a buddy to help you share the load!
Co-Promotions: Create a buzz by teaming up for a special sale or event. Two businesses mean double the excitement!
Bundle Offers: Partner to offer combined deals. Customers love getting more for less, and you’ll both win.
Cross-Marketing: Shout out each other’s businesses. It’s like your business buddy saying to everyone, “Hey, check out my friend’s cool stuff!”
Networking: Join forces to expand your networks. More contacts can mean more business for both of you.
Working together with others can be a blast and can help your business reach more people. So go ahead, find a business buddy and start making some marketing magic together!
If you have the right tools and strategies, marketing on a tight budget doesn’t mean you have to sacrifice effectiveness. By utilizing social media content subscriptions and leaning on low to no-cost marketing avenues, small businesses can successfully promote their products or services without breaking the bank.
These cheap marketing ideas allow you to connect with potential customers face-to-face, build relationships within the community, and generate word-of-mouth marketing. So, get creative, make some marketing magic, and recession-proof your business with these cost-effective strategies.
Written by: Julie Herndon & Jessica Hetherington of
In my opinion, this is a fantastic product and service, that can help your small business grow, even if you have a very low budget. Quality work performed on your behalf. Take it for a spin and see results quickly. This comes with my highest recommendation!
#sociallyinclined #smallbusinessmarketing #budgetmarketing #onlinemarketing #growyourbusiness #supportlocal #supportlocalbusiness #marketingideas #freemarketingideas
Yours truly
gisela@theartegroup.com
P.S. email me if you have any questions or need to talk.
Did you know that personalized outreach is the simplest way to win new clients & grow your business? Want to stand out from the crowd & get the business with Personalized Outreach?
How about turning every prospect into a client using this hyper-personalization on Facebook, LinkedIn, emails and landing pages? Eager to get 3x more replies, 325% more conversions & more sales from every message you send?
If that sounds good to you,
Of course they do! Personalized messages help customers feel that they are special. Every brand is now trying to include personalization in their marketing strategy because that’s one of the most effective ways to increase customer engagement & customer satisfaction.
But sometimes personalization can be challenging for marketers. It’s not easy to personalize all messages manually. This is where you need a tool that can hyper-personalize all the messages on automation and make them tailor fit for your customers.
Looking for the best hyper-personalization tool for social media outreach of your business?
Well, you might be confused as to which tool can be effective for your business. But don’t worry because in this blog, we’ll draw an in-depth comparison between the two most famous hyper personalization tools: Sellitpics and Hyperise.
Before moving ahead, let’s discuss these tools and how they can help you with the sales outreach of your business.
SellitPics is a hyper-personalization software that creates automated hyper-personalized image messages to help business owners get more sales. The tool also works on getting them more and more clients on various platforms like Facebook, Emails, LinkedIn, and also from their landing pages.
Using Sellitpics, users can create dynamic images and also create engaging and attractive messages that can instantly catch users’ eyes and grab their attention. The tool comes with several features, some of the most important features are a Powerful WYSIWYG designer, personalization in one app, and ready-made templates that can be modified. No coding is required.
Let’s have a look at all the useful features of Sellitpics.
Below are some features of SellitPics that can make it an ideal choice for your business:
Update your marketing to personalized posts to see better results!
If you have any questions, please do not hesitate to contact me anytime.
Gisela Beckermann
#sellitpics #personalization_software #digitalmarketing #giselabeckermann
Interested in SellitPics? Read BEFORE You buy!
Let’s face it, we all want more traffic, more subscribers, and more daily sales. And there’s one simple solution that still works like gangbusters for this — Personalized Images.
We all love it when someone makes something only for us. Personalization is a powerful tool when it involves marketing. And it is not surprising that three out of 4 marketers are deploying some sort of personalization in their emails.
Look up your leads on social media and send them a direct message to break the ice. This strategy has helped smart marketers take their business from 0 to as much as a million dollars in record time.
It works because it’s razor-targeted and you talk to your lead one-on-one. Do it right and you will have an endless supply of customers.
But, getting a positive reply is a huge problem. You may send messages all day and find yourself ignored, or worse, reported for spam and banned forever.
This is the biggest problem of outreach marketing.
If you can overcome this hurdle, you will open up the best source of qualified prospects and clients for your business.
But, what if you can make this problem go away right now?
What if every time you sent a message to a prospect, he looks up in surprised delight, actually reads what’s on-screen and feels an urge to take action?
How much more successful will your business be?
You will close deals and land clients you never expected you could.
This is possible through hyper-personalization.
The reason why client prospecting is difficult is that your prospects get anything between 2 to 12 messages every day from marketers. They are so tired of this that they have learned to tune out everything and just hit that spam button on autopilot without even checking the offer.
If you want to be the person that breaks this barrier and actually gets results; you have to have a strong pattern-interrupt. A reason why customers will talk to you.
No stock image can accurately represent your brand like custom photography. When people see your images, they’ll see the exact message you want to convey.
That’s where SellitPics steps in.
SellitPics is the all new hyper-personalization platform from Teknikforce, the company that has a decade-long record of creating quality tools for marketers just like you.
It’s an online Software as a Service, or SaaS as it’s known, that creates automated hyper-personalized image messages to get you more clients & sales on Social Media, Email and from your landing pages.
That’s right. We’re talking about image messages. With SellitPics you can do personalized outreach on platforms like Facebook, LinkedIn, Twitter, Whatsapp, Discord, Telegram, even emails and your landing pages.
Send your prospects an email featuring images with their name on it. Follow up with a personalized image-message on LinkedIn and when they click on the image, they go straight to a landing page that’s hyper-personalized just for them.
Imagine how much more attention every prospect will give to your message, email and your landing page when they see their name on it.
Every prospect will spend more time on your offer, with a more positive and open mindset. You are going to make way more conversions and land more clients than a drab landing page that is not personalized.
Hyper-personalization works. That’s why even before technologies like Sellitpics, top marketers were creating these personalized images and landing pages by hand. Spending hours of their time and hiring expensive designers because it’s worth getting the attention of your prospects.
Sellitpics makes all of it easier and faster. Making hyper-personalized outreach something you can do in minutes not hours.
Start by selecting one of the dozens of readymade outreach templates that we have and customize it using the powerful in-built designer. You can change anything including font size, style, color or even images.
That’s not all, you also get access to an infinite supply of new templates and designs from peers through the shared template bank. Give inspiration and draw inspiration from what other marketers are doing.
Create hyper-personalized messages in just minutes. Use name, region, company, or anything you want.
Share personalized images and links on social media, email them or even personalize an entire landing page in one simple click. SellitPics makes it extremely simple and fast.
SellitPics will send your click-through rate soaring on platforms like LinkedIn and Facebook with personalized images that are clickable and lead straight to your landing page. No more text hyperlinks tucked away in a corner that nobody clicks.
Use SellitPics in all your email marketing and get more clicks from curious buyers through hyper-personalizing your images. With better clickthrough rates you don’t just make more sales you also inbox more often!
That’s not all. When clients click on your links in social messages or emails you can send them to a landing page that’s hyper-personalized for them.
Landing page text that addresses your prospect by name; personalized graphics too!
It’s fast and easy with SellitPics. SellitPics is the most powerful web SAAS for personalization
→ Send personalized image messages to your prospects on social media.
→ Send emails with personalized images and improve your click rates.
→ Create super-personalized landing pages with personalized images and text.
→ Delight and surprise your prospects and be remembered.
→ Your message stands out from pesky spam. Never get blocked again.
→ Easy-to-use interface. You’ll be creating customized images in minutes.
→ Supports personalization at scale. Use anywhere you want.
→ Dozens of readymade templates. Get started immediately.
→ Get access to public templates shared by users like you.
→ Powerful template editor. Modify other people’s templates or make yours from scratch.
→ Use any HTML code to use in your custom images.
Get One-Time Accounts & Agency Rights Only During Launch
SellitPics will be launched with lifetime valid accounts at launch but will go recurring right after launch. This is going to be a powerful scarcity to get you the maximum sales during launch.
During the launch, your customers get Agency rights. They can use SellitPics to create amazing images for their clients. After launch, this goes away.
SellitPics Includes Powerful Training To Help Your Buyers Get More Success
With just a tool you’re only half there. The secret to success is knowing what to do with it. When you get SellitPics, we don’t just give your buyer the tool, we also give them the roadmap.
They will show you what to do with SellitPics to get your audience begging to buy from you. The best part is it is Included with the front-end. Every buyer gets it.
What else can SellitPics do?
Sellitpics is a versatile tool, with tons more features I found useful. For example, here’s what else SellitPics can do:
✔️ Supports all social networks: Facebook, LinkedIn, Twitter, Whatsapp, Slack,
Discord & all others.
✔️ Reduce complaint rate: Important if you are doing cold-outreach. Reduce complaint rate. Keeps your account in a good position
✔️ Personalize your landing page text & images to improve conversions.
✔️ Web-based SAAS, create your campaigns from anywhere.
✔️ Don’t go to Spam. With personalization, your outreach is custom made and your prospects won’t think it’s spamming.
✔️ Get dozens of free templates to start with. Quickly customize any template and make it yours.
✔️ Get access to a template library shared by other users and share your own templates too.
✔️ Powerful template-builder lets you create your own designs and templates easily.
✔️ Detailed analytics, sales reporting included.
✔️ Get higher click-through rates and conversions with max-level personalization.
And that’s just the stuff I saw inside the dashboard!
There are tons of features packed into this tool, making it one of the best image personalization apps I’ve seen, but there is one slight negative point which I’ll cover down below.
Who is it for?
SellitPics is most suited for freelancers, independent internet marketers, small marketing agencies, and small business owners who want to delight prospects into action with personalized social messages, emails & landing pages.
If you’re also looking to create an additional income you’ll be pleased to know that also included is a commercial agency license to use SellitPics for client work, offering creative image services, with the ability to create unlimited personalized images which you can sell and keep all the profits!
Anyone who wants easy profits without having to configure anything themselves.
Also, it is suitable for looking to quit their 9-5, experience freedom, and clear outstanding debt.
It is also suitable for marketers who want to absolutely DOMINATE and THRIVE even in negative situations like the present. People who want to be their own boss, get traffic and make sales on demand whenever they need or want to
They also give you a ready-built agency website with a pre-filled portfolio that you can upload to any domain for instant authority so that you can show it off to any new potential clients to get work. (Professional websites like this would cost you at least $600 alone, so it’s really good value.)
What does it cost?
Normally $197, but the special launch price is a one-time $47.
Any upsells?
Yes, there are currently 5 upsells. You don’t really need all of them to use SellitPics, but they might come in useful depending on your situation and usage.
Here’s what they are:
OTO1: SellitPics Pro – $97-$127
The powerful SellitPics Pro upgrade adds unlimited campaigns and other amazing features to SellitPics.
OTO 2: SellitPics Agency – $127-$197
Sell SellitPics yourself and keep all the profits.
OTO 3: PursueApp Pro – $47
Powerful cold-email marketing and prospecting SAAS application.
OTO 4: AdPlify Pro – $47
7-in-1 Platform to help you run better ads on Facebook. Better targeting, competitor monitoring and more.
OTO 5: Viral Reach + Pinflux – $67
7-in-1 Platform to help you run better ads on Facebook. Better targeting, competitor monitoring and more.
The Bad
— So far, there is none.
The Good
— Easy to use
— Glitch free
— 100% Newbie-Friendly Easy-To-Use Software!
The Awesome
— Tons of beautiful templates
— Includes Powerful Training
— One-Time Accounts & Agency Rights Included
— One-time payment only – no monthly fees!
Conclusion:
Thank you so much for reading my SellitPics Review! I really hope it did help you with your buying decision.
There have been plenty of customized image creator tools in the past, but I haven’t seen any that make the entire process as smooth and quick as SellitPics. It’s surprisingly glitch free (most low-priced tools like this are buggy as hell) and it’s packed with some really cool features.
The templates are very nice looking, the layouts are professional and the fact you can automatically edit the images seamlessly makes this a must-have for anyone who’s tired of spending hours slaving over image customization and screwing around with formatting.
The icing on the cake is the commercial license which is included. Normally vendors charge extra for this, so it’s a huge value-added bonus. The additional provided done-for-you agency website is just over-delivery.
Use SellitPics to do hyper-personalized outreach not just for your own business but also for clients. The commercial license you get today authorizes you to sell services using SellitPics.
You know outreach is hot and every business wants to find the perfect leads and clients. Be the person that brings results to them and creates a powerful new recurring revenue stream.
SellitPics has been developed by Cyril Gupta, who is a well-known internet entrepreneur and best seller, with over ten years of experience, and has previously created worldwide hits such as Adplify, CloudFunnels, CourseFunnels, Webinarloop, Mailengine, and many more.
The best part is they always maintain and grow their software. So you can look forward to increased functionality and support for more features in the coming months.
He’s known for creating high-quality professional solutions and I expect no less from SellitPics. This system is coming out with many bonuses for the early bird. Take your action ASAP for the best deal.
Tap this link to see SellitPics in Action!
As always, you can contact me directly via email: gisela@theartegroup.com
I do not promote any products I do not use myself.
Have a great day
Gisela Beckermann
#saas_software #sellitpics #marketingtools #marketingsoftware